NBA 2K24 Shoe Deals: Is Multiple Sponsorships Possible?



NBA 2K24: Can you have multiple shoe deals?

If you're venturing into the world of NBA 2K24 or exploring any iteration of the 2K franchise, the MyCAREER mode offers a blend of excitement and complexity. While securing a shoe deal might not be an insurmountable task, a burning question often lingers in the minds of players: Can you have multiple shoe deals in NBA 2K24?

The Role of Endorsement Deals and VC

Endorsement and sponsorship deals are your ticket to significantly boosting your Virtual Coin (VC) balance. Without VC, upgrading your MyPLAYER in MyCAREER becomes a formidable challenge, making a shoe deal just the starting point of your journey.

The Quest for Multiple Shoe Deals

Before diving into the details of whether you can have multiple shoe deals in NBA 2K24, let's explore the crucial steps to securing your first shoe deal. We've recently covered 'How to Get a Shoe Deal,' which provides in-depth guidance on this topic. If you're looking to kickstart your journey toward a shoe deal, be sure to check it out.

In NBA 2K24, players have the opportunity to align themselves with major brands and secure coveted shoe deals, mirroring the real-life experiences of star players. However, your VC earnings from these deals hinge on your on-court performance. So, can you indeed have multiple shoe deals in NBA 2K24?

Can You Have Multiple Shoe Deals?

To address the burning question—"Can you have multiple shoe deals in NBA 2K24?"—the answer is a straightforward NO. You can only have one endorsement deal per type of company. For example, if you decide to sign a shoe deal with Nike, you won't be able to enter into another shoe deal with Adidas until your current contract expires.

The Fine Line Between Endorsements

While multiple endorsements are possible simultaneously, they mustn't directly compete within the same industry. There's a risk of losing your shoe endorsement if you wear items from a competing brand, which will result in a warning. Our advice is to avoid this and honor the contract you've signed. In NBA 2K24, all shoe deals for rookies are one-year contracts. Each shoe brand provides on-court shoes and billboard campaigns, but the end-of-season bonus varies. 

In contrast to previous editions, where various quests and manager selection were prerequisites to securing a shoe deal, NBA 2K24 has streamlined the process. You'll receive an endorsement shoe deal offer before your very first NBA game.


In NBA 2K24, the answer to the question "Can you have multiple shoe deals?" is a simple no. You can only secure one endorsement deal per type of company, and competing brands should be avoided to protect your valuable shoe endorsement. However, the path to obtaining a shoe deal is straightforward, and all brands offer the same VC package, making it a vital step in advancing your MyPLAYER's journey.